Marketing Collateral

Leadenhall Market: Leadenhall Market is a historic covered marketplace in the heart of the City of London. I had the opportunity to design several items and was responsible for working directly with the client and following the design process through from initial ideas to development, final designs and preparing for print. My designs were based on reflecting the traditional charm and iconic Victorian architecture. Marketing collateral included a store directory leaflet and poster and vinyl for empty shops. I was also tasked with designing a suite of themed marketing materials bi-monthly to create awareness and drive traffic to the events taking place at the market. This included posters situated around the local vicinity and leaflet handouts Inside the market, large format banners were displayed at the entrance whilst digital banner campaigns ran across different City of London websites and associated social media channels. You can see some examples of posters I designed for Leanenhall Market in the poster section of my portfolio.